Instagram Copies Snapchat With Disappearing Photo, Video Feature

  • Stories feature lets people share daily moments in slideshow
  • Facebook tried before to mimic Snapchat with Poke, Slingshot

Instagram Launches “Stories”: Smart Move or Copycatting?

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Instagram is copying Snapchat.

Facebook Inc.’s app has a new feature that lets people share photos and videos that disappear, the defining feature of Snapchat. Users can write over the photos and add annotations -- just like in Snapchat. The product lets people post photos or videos taken throughout their day in a slideshow form, just like Snapchat Stories. They vanish in 24 hours -- just like Snapchat Stories. To make it totally clear, Instagram is calling its product Stories too.