Pursuits
AB InBev Accepts Asahi Offer to Buy Grolsch, Peroni and Meantime Beer Brands
- Asahi had offered to buy premium brands for $2.9 billion
- Deal will give Japanese beermaker a foothold in Europe
The Meantime Brewing brewery in London.
Photographer: Simon Dawson/BloombergThis article is for subscribers only.
Anheuser-Busch InBev NV accepted Asahi Group Holdings Ltd.’s offer to buy the Peroni, Grolsch and Meantime beer brands for 2.55 billion euros ($2.9 billion), clearing another hurdle in the European brewer’s efforts to win regulatory approval for the purchase of SABMiller Plc.
The purchase by Asahi, which covers the premium brands and their related businesses in Italy, the Netherlands, the U.K. and internationally, is conditional on the SABMiller deal going through, AB InBev said in a statement Tuesday. The companies announced on Feb. 10 that Asahi had made a binding offer.