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Maserati Levante World Debut: $76,000 V6 SUV to Challenge BMW, Bentley

It looks and feels about as you'd expect from a member of the Maserati family.
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Meet Maserati's Long-Awaited SUV, the $76,000 Levante

Tuesday at the Geneva Motor Show, Maserati launched the Levante, the long-awaited SUV from the century-old Italian brand.

After an intricate presentation involving an aluminum can of "wind," projected video footage shot in dark forests and pricked by the screams of what sounded like a super-car engine, and a quote from Maya Angelou, Ferrari scion Lapo Elkann was the first person to sit in the 75,900 CHF ($76,000) machine.