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Metromile Pitches Pay-as-You-Drive Auto Insurance

A San Francisco company pitches pay-as-you-drive insurance
Metromile’s Metronome, a mileage-tracking device
Metromile’s Metronome, a mileage-tracking deviceCourtesy Chloe Fan/Metromile

Greg Muender, a 27-year-old tech entrepreneur in San Diego, was constantly shopping for the best deal on car insurance. “I probably switched carriers five times or more” over five years, he says. “Insurance was a commodity to me.” Working from home, Muender sometimes puts as few as 50 miles a month on his Infiniti G37. (His wife, Sara, sometimes drives her Mazda CX-5 more.) None of the available policies were ever really satisfying.

He switched once more when the startup Metromile began selling coverage in California in July. “Ahhhhh! @metromile arrived!” Muender tweeted. “So excited to save on insurance and make both of my cars connected!”