Wal-Mart's New Goal: Sell All the Beer

A beer-filled cooler at a Walmart in Alexandria, Va. Photograph by Andrew Harrer/Bloomberg

When Wal-Mart began buying a greater number of locally grown fruits and vegetables in 2010, it made sure its efforts got plenty of publicity. But when Walmart decided it wanted to double its alcohol sales by 2016, it didn’t exactly issue a press release.

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