Wal-Mart Stacking Beer in Aisles to Double Alcohol Sales
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Last September, 500 representatives from the alcohol industry gathered at the Sam’s Club auditorium in Bentonville, Arkansas, for an “adult beverage summit.”
Attendees, some of whom had never been to Wal-Mart Stores Inc.’s headquarters, learned how serious the retailer was about selling more alcohol. Executives, who included Chief Merchandising Officer Duncan Mac Naughton, told the gathering they wanted to double sales by 2016.