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Steve Ballmer Reboots

> Microsoft has cooler tech, more energy, higher profit, more relevance? --

They had his dining room waiting. Steve Ballmer, Microsoft’s chief executive and one of the richest men in the world, often eats privately at a Bellevue (Wash.) steakhouse whose name remains, at the behest of his security guards, a secret. Ballmer uses the room to break bread with prospective partners, employees, and, on one frigid Northwestern evening in November, a reporter. Although the room has enough space to host a small bar mitzvah, on this particular night, there’s only one table, graced with four meticulously presented settings and located center-floor, surrounded by empty space. It’s here that Ballmer, 55 and worth about $14 billion, wages a twin battle on the reigning conventional wisdom that discounts Microsoft’s role in the new digital landscape—and on a pork chop and accompanying wedge salad.

“Four years ago, you know, I can remember statistically when we would have looked far more like the overdog in everything,” he says. “Now we’ve got battles where we’re big and strong and powerful, and we’ve got battles where other guys are moving, and it’s fun to work both from the front of the pack and from the back of the pack sometimes. They’re different kinds of competition, but they both drive you, push you.”