Nissan's U.S. Sales Shocker Should Speed China Push
There’s more value to be had in emerging auto markets.
Photographer: Johnny Milano/Bloomberg
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Nissan Motor Co.’s jaw-dropping plunge in U.S. car sales shouldn’t be a surprise. The Japanese automaker had it coming all along.
Led by industry rainmaker Carlos Ghosn, Nissan’s deliveries in North America declined 28 percent in April. And it wasn’t just one particular make. Sales of almost every model of car and truck slipped, including the high-end Infiniti brand.