, Columnist
Hasbro and Mattel Have the Tools for a Comeback
The Toys 'R' Us bankruptcy and a box-office slump are hurting -- but the toymakers have fixes.
This article is for subscribers only.
While much of the retail industry is still basking in the glow of strong holiday sales, two big names in the toy business -- Hasbro Inc. and Mattel Inc. -- probably aren't feeling the joy.
One of their key partners, Toys "R" Us Inc., announced in September it was filing for bankruptcy; it likely struggled to execute on its holiday plans. The third-quarter results the big-box store reported in December didn't inspire much confidence about its Christmas sales.
