, Columnist
Snapchat Seems Confused About Its Mission
The messaging service can't seem to decide whether to cater to avid users or appeal to a broader audience.
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Not for the first time, Snapchat doesn't seem crystal clear about its goals.
Earlier this month, parent company Snap Inc. posted its third clunker of an earnings report since it went public in March and surprised investors by announcing that it would overhaul its app. The stated goal was to make the company's app easier to use and therefore appealing to more people.