Snap Will Overhaul Its App Just Nine Months After Its IPO
- Company says it will redesign Snapchat app to broaden audience
- Shares fall after revenue, user numbers miss analyst estimates
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Snap Inc. still isn’t meeting much-lowered projections for growth. Now the company is taking drastic measures to shape its future.
While ad prices fell as part of a transition in the company’s sales system, the larger problem, Snap said, is that people complain they don’t know how to use the Snapchat mobile-messaging app. Once part of the app’s allure for teens, the company now considers its mystery a hurdle to future growth. So Snapchat is being redesigned.