, Columnist
Facebook Is Giving Just a Peek Behind Its Advertising Curtain
Tech titans are growing more like the TV and newspaper dinosaurs they seek to replace.
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On Wednesday, Mark Zuckerberg proclaimed himself "dead serious" about improving the safety and integrity of Facebook Inc., to avoid a repeat of foreign powers spreading misinformation across his digital hangouts.
Along with Twitter Inc. and Google, Facebook is trying to ward off legal oversight of advertisements related to political campaigns and perhaps hot-button issues such as immigration. But I'm surprised that Facebook and Twitter also plan to go further and reveal, for the first time, who's behind all ads that run on their social networks, whether it's your nextdoor neighbor or Red Bull.