, Columnist
Twitter Keeps Finding Ways to Look Dysfunctional
Adam Bain oversaw the only part of the company that was functional.
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Twitter Inc. can't seem to go more than a week without a belly flop.
The company's top priority is adding users, but it hasn't lured many of them. Revenue shifted from perky to pokey. One potential buyer after another ran screaming from the deal table. Twitter fired 9 percent of its staff as it tries to change the conversation from its disappearing growth to potential profits.