, Columnist
Pokemon Crossing Platforms Will Make Nintendo Really Go
Lure them in with one system, monetize them on the other.
Nintendo's new Pokemon strategy could help it catch and keep revenue.
Photographer: Daniel Boczarski/Getty Images
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Two years after Pokemon Co.’s summer smartphone hit “Pokemon Go” had fans chasing mythical creatures around the world, a new round of games is set to be released.
Shares in Nintendo Co., which is a shareholder of Pokemon Co., jumped as much as 3.5 percent in early Tokyo trading Wednesday. That’s tamer than the famous 25 percent spike of July 11, 2016, but it shows how investors view this latest announcement.