Justin Fox, Columnist

Dollar Shave Is Good Enough (for Some People)

Cheaper is important, but so is razor blade performance as competitors like Dollar Shave upend the business.

July 20, 2016 at 9:57 PM UTC

Justin Fox is a Bloomberg Opinion columnist covering business, economics and other topics involving charts. A former editorial director of the Harvard Business Review, he is author of “The Myth of the Rational Market.”

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So Dollar Shave Club, the Santa Monica, California, razor-blade startup, has gone and sold itself to Unilever for a billion dollars. The five-year-old company hasn't made a profit yet, but it's already selling more than 15 percent of the razor-blade cartridges in the U.S.

Wrote independent analyst Ben Thompson in a typically astute analysis of the deal: