CHART: During Rough Campaign Stretch, Twitter Turns On Trump

After mostly positive chatter during the Republican convention, the 10-million-follower man has endured three weeks of social media backlash.

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By Adam Tiouririne

August 12, 2016 at 8:14 PM UTC

This article is for subscribers only.

When Donald Trump is backed into a corner, he turns to Twitter, where his 10.8 million followers offer him an unprecedented campaign megaphone. But amid weeks of brutal headlines, Twitter has turned on him, with the tenor of his audience’s response exhibiting a marked, prolonged change. A Bloomberg Politics analysis of data based on more than 145 million Trump-related tweets tracked by social media intelligence company Brandwatch reveals one of the GOP nominee’s toughest stretches on Twitter since his presidential campaign launch last June.

Trump is no stranger to Twitter backlash, but the drop between the Republican National Convention and the Democratic National Convention the following week marks his steepest one-week decline yet: Sentiment went from 60 percent positive during the week of the RNC to 54 percent negative in each of the three weeks since. This current three-week stretch of net-negative Twitter conversation also marks the longest such period for Trump since he clinched the Republican nomination in May.