Republicans Fight to Regain Voter Data Parity with Democrats
The RNC's efforts to modernize its data and targeting operations comes as the party's presumptive presidential nominee has shown disdain for such efforts
This article is for subscribers only.
One of the records inside a massive and rapidly growing Republican National Committee database contains three predictive numbers about President Barack Obama's political leanings.
There's a 95 percent likelihood Obama will vote in the 2016 general election, the database predicts, based on computer modeling. It also shows an 83 percent chance Obama will side with his party's nominee, while suggesting a 10 percent shot he'll back the Republican candidate.