Nothing fills the presidential coffers like success.
Fresh off his win in the New Hampshire primary, Vermont Senator Bernie Sanders raised what his campaign is calling a record-breaking amount of campaign donations, hauling in $7.1 million in a little more than 24 hours.
Sanders used his victory speech in Concord, New Hampshire, to make a direct fundraising appeal to voters.
“I'm going to hold a fundraiser right here, right now, across America,” Sanders told his crowd and a television audience of millions Tuesday night. “My request is please go to BernieSanders.com and contribute. Please help us raise the funds we need, whether it's $10 bucks, $20 bucks, or $50 bucks. Help up us raise the money we need to take the fight to Nevada, South Carolina, and the states on Super Tuesday.”
Sanders has funded much of his campaign on small individual donations, rather than the larger checks collected by Hillary Clinton fundraisers. His campaign also stands against super-PACs, outside groups that are allowed to collect unlimited donations in order to promote candidates, including Sanders's rival, Clinton.
Despite not using a super-PAC, Sanders has managed to keep pace with Clinton on fundraising. In 2015, Clinton out-raised Sanders $114.4 million to $74.9 million, but in January his campaign reportedly raised $20 million, compared to $15 million raised by the Clinton campaign. During the first 24 hours after his narrow defeat in Iowa on Feb. 1, the Sanders campaign said it raised $3 million, with an average contribution of $27.
The average donation Sanders received since winning New Hampshire by an impressive 22-point margin was $34, the campaign said in a press release.
Sanders plans to use the influx in cash to buy air time in super Tuesday states. He will begin airing TV ads in Minnesota, Colorado and Oklahoma and expand advertising in Massachusetts beyond the Boston media market.