Air Wars

Bernie Sanders Beating Hillary Clinton on Broadcast TV

After months of having the airwaves to herself, Hillary Clinton is now being out-gunned by her chief rival.
Photographer: Chris Ratcliffe/Bloomberg via Getty Images
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For most of the year, Democratic presidential candidate Bernie Sanders and his supporters have been running an insurgent campaign against Hillary Clinton's well-oiled and well-funded political machine. But when it comes to the pricey undertaking of dominating the broadcast airwaves, the underdog has become the top dog.

According to data from the ad tracking firm Kantar/CMAG, the Sanders campaign has purchased more broadcast television ad spots than the Clinton campaign during every week since mid-November. Most of the buys from both campaigns are in TV markets in or around Iowa and New Hampshire, where voting gets under way next month.