Air War
No One Hates Political Ads More Than Car Dealers
As presidential campaigns fill the airwaves in battleground states, auto dealership spots are crowded out, potentially impacting sales.
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As what promises to be the most expensive presidential election in U.S. history heats up, one constituency is dreading the coming barrage of political advertising perhaps more than any other: car dealers.
In some battleground markets, a presidential race can soak up a third or more of local broadcast television advertising time, crowding out auto dealers, who are typically the biggest buyers of local TV ad time, according to a Bloomberg analysis. That shift, according to the analysis of data from Kantar Media Intelligence, CMAG, and Kelley Blue Book, can hurt sales.