Maybe his last name isn't such a liability, after all.
Former Florida Governor Jeb Bush leads the GOP presidential field according to a new NBC News/Wall Street Journal national poll. Bush was the first pick of 23 percent of the 251 Republican primary voters surveyed.
Florida Senator Marco Rubio came in second, with 18 percent of those polled saying they would pick him as their first choice. Wisconsin Governor Scott Walker came in third, drawing the support of 14 percent of those surveyed.
Texas Senator Ted Cruz and Kentucky Senator Rand Paul were each the first choice for 11 percent of primary voters. Support for the remaining contenders fell into single-digit territory from there, with retired neurosurgeon Ben Carson notching 7 percent support, former Arkansas Governor Mike Huckabee and New Jersey Governor Chris Christie each earning 5 percent, former Texas Governor Rick Perry receiving 2 percent, and former Hewlett-Packard CEO Carly Fiorina registering just 1 percent.
While Bush holds a 5-point lead over Rubio in the poll, the senator can take solace in the fact that when respondents were asked to indicate the candidate who would be their second choice, Rubio bested Bush by 9 points, 23-14 percent.
The poll was conducted April 26-30 and has an overall margin of error of plus or minus 3.1 percentage points. The margin of error among Republican primary voters was plus or minus 6.2 percentage points.
CORRECTION: An earlier version of this story incorrectly reported the sample size for Republican primary voters. It was 251.