The Media Guide to Covering Donald Trump

Donald Trump is back in the political spotlight, delivering major speeches at Republican events, and dropping rhetorical bombs on talk radio on the hot-button issues of the day, like last week's debate on vaccination. But with Trump's re-emergence comes the eternal question: does the Donald deserve as much attention as he gets?

That subject has proven especially vexing for reporters and editors who must regularly decide whether to write about Trump's political aspirations given his reluctance to formally declare himself a presidential candidate despite what seems like a perennial flirtation with the prospect. Here, then, are four ways that members of the media have tried to settle whether Trump should be taken seriously as a would-be candidate.