Tech In Depth

Allbirds’ Move to AI Has Echoes of the Dot-Com Frenzy

The faltering shoe company says it will become an AI computing provider

Signage outside what was an Allbirds store. The shoe company, which has closed all but two retail outlets in the US and two in London, announced March 30 it would sell its assets before saying last week that it would pivot and become a provider of artificial intelligence computing.Photographer: Al Drago/Bloomberg

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By Austin Carr

April 20, 2026 at 11:02 AM UTC

This article is for subscribers only.

Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Austin Carr considers the outsize reaction to Allbirds’ AI play.

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