Panasonic’s High-Tech Approach to Redefining a Brand

Jan. 30 -- Julie Bauer, president at Panasonic Consumer Electronics, talks about how the company is attempting to lend its high-tech expertise to redefining their diversified brand of products. She speaks on “Market Makers.”

Peru's Banking, Monetary Policy Outlook: Panel (Spanish)

Jan. 30 -- Eduardo Torres-Llosa, chief executive officer of BBVA Banco Continental SA, Carlos Gonzalez-Taboada, CEO of Scotiabank Peru, Jose Antonio Roca, chief investment officer of AFP Prima, and Oscar Rivera, president of Peru's banking association Asbanc, participate in a panel discussion about the outlook for banks and monetary policy in Peru. They spoke yesterday at the Bloomberg Peru Summit 2015 in Lima. Bloomberg's John Quigley moderated. (This report is in Spanish.)

Budweiser’s Multi-Channel Super Bowl Ad Strategy

Jan. 30 -- Jason Deland, founding partner at Anomaly, talks about the multi-channel push supporting Budweiser’s newest Super Bowl advertising and the company’s approach to keeping their branding fresh. He speaks on “Market Makers.”