Anthropic Is Making Its Claude Chatbot More Appealing to Consumers

The Anthropic Claude website.

Photographer: Gabby Jones/Bloomberg

Artificial intelligence startup Anthropic PBC, which originally aimed its Claude chatbot at businesses, is looking to capitalize on recent inroads with consumers by making the software more appealing to everyday people.

Since late last year, Anthropic has tasked employees with improving how its chatbot handles personal queries, like questions about health, travel and recipes, said Mike Krieger, co-leader of the company’s Labs team, which focuses on experimental AI software.