Huawei Unfurls Foldable Phone While Apple Stages China Comeback

Huawei Technologies Co. unveiled its latest foldable phone on Monday, betting on the novel format to flesh out its lineup and fend off resurgent competition in China from Apple Inc.

The Pura X Max can unfold horizontally into a view similar to that of a tablet and retails for 10,999 yuan ($1,610). It has a comparatively small 5.4-inch display on the exterior and stretches to 7.7 inches when open. The Max model, built around the widescreen proportions of that inner display, is the latest addition to a coterie of foldable devices that includes a trifold phone. Local rivals from Xiaomi Corp. to Oppo are also making and advancing foldables to tap upscale consumers.