Transportation

United Airlines Taps Former American Airlines Executive Raja

A United Airlines Holdings plane on the tarmac at Ronald Reagan Washington National Airport in Arlington, Virginia.

Photographer: Al Drago/Bloomberg

United Airlines Inc. is reshuffling its loyalty program leadership by tapping a former veteran executive from rival American Airlines Group Inc.

Previously the chief commercial officer of Fort Worth-based American, Vasu Raja will join United as a consultant to oversee the team behind the carrier’s traveler media network for the next six months, a company spokesperson confirmed.