Consumer
AI Models Replace Real People in Mango’s Fast-Fashion Ads
- Technology is being used to generate content more quickly
- Company is also creating human jobs as part of a US expansion
An AI-generated image depicting Mango’s Sunset Dream collection of its youth line.
Source: MangoThis article is for subscribers only.
Add another job to the list that artificial intelligence might replace — fashion models.
The Spanish fast-fashion chain Mango is eliminating some human models and using AI-generated avatars to create advertising campaigns more quickly, Chief Executive Officer Toni Ruiz said in an interview. The garments these AI models are wearing are real and available to customers for purchase.