Deals
Cision Buys Analytics Firm TrendKite in $225 Million Deal
- Purchase will help Cision automate parts of PR campaigns
- TrendKite is company’s second acquisition announced this month
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Cision Ltd., a public relations software company, agreed to buy analytics startup TrendKite for $225 million as it continues to invest in software automation to improve social media campaigns.
Austin, Texas-based TrendKite Inc. uses artificial intelligence to help communications professionals assess whether their work has any impact. It will continue to be offered as a stand-alone product, Cision said in a statement Wednesday, but will eventually be rolled into into a wider suite of cloud services.