Costco's Squeeze on Suppliers Signifies Pain for P&G, Nestle

  • Warehouse club to introduce more store brands as Amazon looms
  • Costco shares dip after profit margins narrowed last quarter

A customer shops inside a Costco Wholesale Corp. store in Miami, Florida.

Photographer: Scott McIntyre/Bloomberg
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Costco Wholesale Corp. will push suppliers to lower prices on everything from steaks to televisions, aiming to keep customers away from rivals like Amazon.com Inc.

The warehouse-club chain wants vendors to shoulder a greater part of the cost of limited-time promotions for its 50 million members. The company is also introducing more products under its Kirkland Signature brand, such as fragrances, apparel, and a Nutella-like hazelnut spread that’s “flying off the shelves,” Chief Financial Officer Richard Galanti told analysts Wednesday.