Sprint Rises as CEO Claure Sees Price Increases on Horizon

  • No. 4 wireless carrier raises free cash-flow guidance
  • Fiscal third-quarter customer additions beat estimates

A shopping bag sits on a counter as a customer uses a mobile device at a Sprint Corp. store in Glendale, California, U.S., on Monday, April 24, 2017. 

Photographer: Patrick T. Fallon/Bloomberg
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Sprint Corp. is getting enough traction in its turnaround that the wireless carrier might be able to compete on quality instead of cut-rate prices, Chief Executive Officer Marcelo Claure said, sending shares soaring.

While Sprint is in last place among the four biggest mobile-phone companies in the U.S., it’s investing $3.5 billion this year to improve its network. That will make customers more likely to stay even if they have to pay a little more, Claure said on a conference call Friday.