Battle for 261 Million Wallets Grips China's Online Shopping Giants

  • Southeast Asian nation of 261 million is latest battleground
  • Cash culture, infrastructure remain major challenges

An employee packs an order at a JD.com warehouse in Depok, Indonesia.

Photographer: David Ramli/Bloomberg
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To foretell where JD.com Inc. is going to expand in Indonesia, follow the cell phone towers.

Wider mobile coverage means more consumers starting to shop online, so the Chinese e-commerce company tracks their construction to decide where to market its web store and set up delivery centers.