‘No Vacancy’ Signs Are Vanishing From America’s Highways
Why this icon of road travel is flickering out.
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You’ve been driving for a good chunk of the day, you’re pulling into an unfamiliar town, and you need a place to stay for the night. Happily, there’s a comforting sight just ahead—a motel with an illuminated “Vacancy” sign, the “No” thankfully darkened.
The “(No) Vacancy” sign, a beacon of hospitality and/or disappointment, has greeted road-weary American travelers for generations. But just as paper maps and toll booth clerks increasingly seem quaint relics of the analog age, the classic “(No) Vacancy” sign may soon become another victim of shifting travel habits and market forces.