Pursuits
Superdry Owner Surges as Label Leaves Retail Rivals Trailing
- SuperGroup shares gain as much as 10% as sales beat estimates
- More than half Superdry stores now located outside home market
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As most British fashion retailers struggle against a backdrop of consumer uncertainty and mounting online competition, Superdry is one label standing out from the pack.
The British brand, created in 2003 and known for its Japanese-inspired graphics, has become as popular in New York as it is in London and on Thursday helped owner SuperGroup Plc report sales growth far ahead of most rivals, sending its shares up as much as 10 percent.