New Balance Burned for Praising Trump’s Trade Stance
A customer tries on a New Balance sneaker at the House Of Hoops by Foot Locker retail store at the Beverly Center in Los Angeles, California, U.S., on Wednesday, Aug. 21, 2013.
Photographer: Patrick T. Fallon/BloombergAs protests against U.S. President-Elect Donald Trump roil cities across America, people have found a corporate logo to symbolize their anger and dismay. It’s emblazoned on the side of their shoes.
New Balance, the privately held Boston shoemaker, found itself in consumer cross-hairs after declaring that Trump’s imminent ascension to the White House is a move in the “right direction.” The backlash was sparked by a tweet from the Wall Street Journal’s Sara Germano, who quoted a New Balance spokesperson saying President Barack Obama’s administration had “turned a deaf ear” to New Balance.