Economics
Britons Are Tired of Black Friday
- Only 21% of consumers plan to shop this year, down from 25%
- Mismatch exists among perceptions of consumers and retailers
Pedestrians on Oxford Street during 'Black Friday.'
Photographer: Rob Stothard/Getty ImagesThis article is for subscribers only.
Just as U.K. retailers are gearing up for a Black Friday spending spree, new research shows that Britons are already tiring of the annual scrum for holiday discounts that’s come over from the U.S. in recent years.
Only 21 percent of British consumers interviewed by consultant Retail Economics said they plan to shop for Black Friday bargains this year, down on the 25 percent that bought discounted goods a year ago. Of those that do intend to stand in line for cut-price holiday toys and televisions, 74 percent expect to spend less than during Black Friday last year.