H&M Trades David Beckham for Weeknd in Push for Younger Shoppers
- Five-year partnership with ex-soccer star will end this fall
- Retailer pens new alliance with Canadian musician The Weeknd
David Beckham
Photographer: Alberto E. Rodriguez/Getty ImagesSwedish fashion retailer Hennes & Mauritz is swapping retired soccer star David Beckham for a 26-year-old Canadian musician as it seeks to win over young shoppers.
A near five-year partnership with Beckham, 41, will end this fall, Stockholm-based H&M said Wednesday. The retailer is teaming up with Grammy-winning R&B artist Abel Tesfaye, also known as The Weeknd, for a one-off menswear collection that will be available from March 2.