Millennials Aren't Cheap, They're Thrifty
Millennials would rather save than sleep.
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Presented with the option of becoming a Kardashian or saving some dough, millennials overwhelming pick Benjamin over Kim. The notoriously debt-ridden and underemployed generation is apparently more broke than fame-hungry.
This generation, now the largest in the country, has an annual spending power of $600 billion and each member spends an estimated $85 per day. But faced with unrelenting student debt and an uncertain job market, they don't spend lightly. The e-commerce platform Hollar surveyed more than 1,000 Americans in an effort to determine just how tight-fisted millennials are.