Twitter Couldn’t Hold Onto Vine’s Audience—or the Stars It Created
The six-second video app lost its lead to Snapchat and Instagram.
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Jerome Jarre hasn't posted on Vine in more than a year. The 26-year-old goofy Frenchman once ruled the six-second looping video platform, where he drew in millions of viewers with clips of him walking up to unsuspecting strangers and saying, "I love you." But by 2014, he was already doing similar videos on Snapchat, where teens were beginning to spend hours sending each other selfies.
Jarre noticed that Vine, which once had a thriving following, was starting to fade. "We all know the app had been deserted by the audience a long time ago," Jarre wrote in an e-mail. "The true friends are not those platforms we use. They are the people that follow the journey and enjoy what we create."