JetBlue Buys Into Private Jets

The airline's investment in JetSuite could figure into its future plans for the West Coast.
Photographer: Patrick T. Fallon/Bloomberg
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With its latest investment, it appears that JetBlue Airways Corp. is thinking creatively about how to approach the West Coast—with smaller planes.

The airline has made a small investment in JetSuite Inc., a private jet operatorBloomberg Terminal led by two JetBlue founders. In April, JetSuite launched a public charter service, JetSuite X, that flies scheduled service on 30-seat Embraer 135 regional jets to seven destinations.