Mercedes-Benz Starts Luxury Pickups for Adventurers, Rich Dads
- Early champion of SUVs bets passengers want nicer vans
- Two designs coming to Europe, Latin America, Australia in 2017
Mercedes-Benz Concept X-Class
Source: Daimler AGMercedes-Benz is building pickups with nubuck-leather seats and oak trim, in a bet that double-cab trucks will reel in wealthy parents and sailboat owners the same way off-road SUVs did a few decades ago.
In late 2017, the luxury-car maker will start selling mid-size pickups, smaller than Ford Motor Co.’s F-150 that’s popular in the U.S., with seats for five people. Mercedes presented two near-production stylings of the X-Class in Stockholm this week, one with a brash metallic-green paint job featuring an electric winch at the front and the other a less rugged version designed for city driving.