Pursuits
Berkshire’s Richline Buys Jeweler Started by Stay-at-Home Moms
- Purchase includes brand name, inventory and jewelry designs
- Target company is ‘home party seller’ of silver jewelry
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Richline Group Inc., a jewelry manufacturer and marketer owned by Warren Buffett’s Berkshire Hathaway Inc., agreed to buy designs, a brand name and inventory from Silpada Designs as part of a push into sterling-silver products.
Silpada was started by stay-at-home moms and grew into “the world’s largest home party seller of sterling silver jewelry,” Richline said Friday in a statement. Terms weren’t disclosed.