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William Hill Gains as U.K. Bookmaker Discusses Amaya Merger

  • Stock advances as much as 6.5%, biggest climb since Aug. 9
  • Combination would be latest consolidation of betting industry
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William Hill Plc shares rose in London after the U.K. bookmaker said it’s in talks on a possible combination with PokerStars owner Amaya Inc. of Canada, a deal that would further transform the landscape of a rapidly consolidating industry.

The stock rose as much as 6.5 percent to 313.6 pence, boosting the company’s market value to 2.7 billion pounds ($3.3 billion). Amaya gained 8.2 percent on Friday after Reuters reportedBloomberg Terminal that the company had received interest from parties including William Hill.