Commerzbank Disses Deutsche Bank in Blitz to Lure German Clients
- There’s only one ‘deutsche’ bank in Commerzbank marketing push
- CEO Zielke bets on branches to win two million new clients
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The message couldn’t be simpler on the brochures dispatched to private households in Frankfurt this week: There’s only one “deutsche” bank standing by customers in Germany. Except Deutsche Bank AG is not the bank intended.
Commerzbank AG, Germany’s No. 2 lender, is resorting to tongue-in-cheek marketing methods to lure customers in areas Deutsche Bank is exiting. The brochures show a handyman removing the last letter of a Deutsche Bank logo hanging on a wall.