Fitbit Is Tumbling After an Analyst Says Its New Product Is Off to a Slow Start
Fitbit will hope to quicken the pace of sales before the holiday season.
Fitbit Charge 2
Source: FitbitThis article is for subscribers only.
Fitbit Inc.'s sales aren't looking so healthy.
The company recently launched a new fitness tracker, the Charge 2, that was meant to be its hot new product heading into the holiday season. But retail analysts have judged sales of the wristband to be lackluster, prompting Pacific Crest Securities LLC to downgrade the company's stock.