Ferrari’s Sold-Out $2.1 Million Aperta Underpins Growth Push
- LaFerrari Aperta bolsters carmaker’s post-IPO profit goals
- First GTC4 Lusso family car with V8 engine widens line-up
LaFerrari Aperta.
Source: FerrariFerrari NV sold out a $2.1 million open-top version of its LaFerrari supercar before its public debut, underscoring the marque’s allure even as the former unit of Fiat Chrysler Automobiles NV widens its line-up with more affordable models.
That two-pronged strategy was on display at the Paris Motor Show on Thursday. At one end of the scale, the Italian sports-car maker teased visitors with the aura of the LaFerrari Aperta, which is limited to 200 vehicles and was so sought-after that a collector sued for being left off the buyer’s list. At the other end is the four-seat GTC4 Lusso T, equipped with a smaller V8 motor instead of the standard V12.