China’s DJI Unveils New Drone to Compete With GoPro’s Karma
- The two compete firecely in market seen at $4 billion in 2024
- DJI has longer history; GoPro has large, loyal fan-base
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Chinese drone maker SZ DJI Technology Co. stepped up to defend its market-leading position, unveiling a new, compact drone targeted at consumers and professionals just over a week after GoPro Inc. introduced its own long-anticipated quadcopter.
The two companies are competing fiercely in the fast-growing consumer drone market that’s estimated to reach $4.19 billion by 2024. While DJI built up its dominance for years through sales of its professional and industrial drones, GoPro has a loyal and large fan-base for its action-cameras and has staked the company’s future on drones.