- Company will introduce new copiers at conference in Boston
- HP seeks growth in $55 billion market where Canon, Xerox play
HP Inc. is doubling down on the copier market, according to two people familiar with the matter, as the company looks for new sources of revenue.
At a partner conference in Boston Monday, HP plans to show off several new copiers for corporate customers in an bid to boost growth and expand into what it has said is a $55 billion business, the people said. The company currently has a small presence in the office copier market, which is dominated by the likes of Xerox Corp. and Canon Inc. A spokeswoman at HP declined to comment.
HP, which split from Hewlett Packard Enterprise Co. last year, has a printer business that’s under pressure as consumers and businesses spend more time with digital mobile devices, reducing the need for paper documents. Still, gaining a larger slice of a waning paper-based market, through a more concerted push into copiers, could generate revenue growth if the company grabs enough share.
HP is also looking beyond paper. The company, a leading seller of personal computers, said earlier this year it plans to introduce three-dimensional printers for manufacturers looking for more-efficient ways to make items.
The company’s Global Partner Conference, taking place Sept. 12 to Sept. 14, attracts hundreds of re-sellers and will feature speakers including Microsoft Corp. Chief Executive Officer Satya Nadella.