At U.S. Open, Japanese Companies Leave Nike, Adidas in the Dust
- All four men’s semifinalists were sponsored by Japanese brands
- Nike has been absent from every Grand Slam final in 2016
Japanese Brands on Display at the U.S. Open
It’s called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Stan Wawrinka, wearing Yonex, thrilled fans with a four-set victory over world No. 1 Novak Djokovic, sponsored by Uniqlo. The semifinals featured another Uniqlo athlete, Kei Nishikori, and Gael Monfils, who is backed by Asics.