Ford Stock Stubbornly Sinks as Bosses Try to Rally Investors

  • Record profits, growing sales, robot taxis fail to move shares
  • CEO Fields to reframe strategy at Sept. 14 investor meeting

Ford CEO: We're Prepared for Auto Industry Plateau

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Record profits, strong sales, an aluminum truck, a road map for rapid rollout of robot taxis. None of these developments have managed to lift Ford Motor Co.’s stock.

Investors instead have punished Ford for more than two years, driving down shares by 26 percent since boss Alan Mulally retired and company veteran Mark Fields took over as chief executive officerBloomberg Terminal. Now Fields and Chief Financial Officer Bob Shanks are going to take another shot at convincing Wall Street that the 113-year-old automaker is worth the bet.